INVESTIGATION INTO TWITTER BAN AND ITS EFFECTS ON SOCIAL SUPPORT AND HUMANITARIAN SERVICES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers’ life. “Interruption because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else” (Copp, 2016). He notes further that consumers accepted these interruptions, served in the form of advertising, because they accepted that it was a necessary price to pay for what was otherwise free content broadcast on television, radio, and magazines. In that world, established content publishers controlled the distribution of content targeted at consumers. The interruption-disruption model is dying in the world of social media, where consumers control their media content and may even create the content. According to Deloitte and Touche, “The State of the Media Democracy” report, 40% of Internet users create some form of content whether it be editing videos, posting photos, or writing blogs, and 51% acknowledged reading and watching the content of other users online. With younger consumers, the consumption of user-generate content is even higher with 71% reporting watching and/or reading user-generated content online (Tuten, 2018).
Related Project Materials
EFFECT OF TWITTER BAN ON FOREIGN INVESTORS IN NIGERIA
ABSTRACT
This study examines effect of twitter ban on foreign investors in Nigeria. using Lagos State a...
AN APPRAISAL OF LEGAL AND INSTITUTIONAL FRAMEWORK FOR BROADCASTING INDUSTRY IN NIGERIA: A CASE STUDY OF NATIONAL BROADCASTING COMMISSION (NBC)
ABSTRACT
Broadcasting Organisations are not perceived as watch-dogs of the society promoting transparency, accountability and good govern...
ASSESSMENT OF ENTREPRENEURSHIP COMPETENCY REQUIRED BY BUSINESS EDUCATION STUDENTS IN MANAGING SMALL SCALE ENTERPRISES IN PORT HARCOURT METROPOLIS
BACKGROUND OF THE STUDY
Entrepreneurship is currently recognized as a crucial component of a cou...
THE LATEST COMMUNICATION OFFICE EQUIPMENT AND THEIR EFFECT ON SECRETARIES PROFESSION
ABSTRACT
This study examined the contributions of the latest communication office equipment to job efficiency of the secretary in Nig...
IMPACT OF POOR CLAIM SETTLEMENT ON THE DEMAND FOR INSURANCE
ABSTRACT
Claims settlement, which dates as far back as the history of insurance, is the on...
THE IMPACT OF UNEMPLOYMENT ON ECONOMIC GROWTH IN NIGERIA. (1982-2010)
ABSTRACT
The term ‘unemployment’ can be defined as an economic condition marked by the fact that individuals actively seeking...
ISSUES AND CHALLENGES IN THE EXECUTION OF PUBLIC SECTOR HOUSING PROJECTS IN NIGERIA
BACKGROUND TO THE STUDY
Housing (Shelter) is unarguably one of the basic nece...
DEVELOPMENT OF CAR PISTON MATERIAL FROM ALUMINIUM ALLOY USING COCONUT SHELL ASH AS AN ADDITIVE
ABSTRACT
This research presents the development of a piston material from aluminium alloy using coconut shell ash as an additive. Most da...
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes f...
THE IMPACT OF ENVIRONMENTAL FACTORS ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
It has been argued that the success and effectiveness of an organization are not determined so...
